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	<description>San Francisco Bay Area graphic design portfolio</description>
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		<title>Nonprofit fundraising is a group sport</title>
		<link>http://traversosantana.com/blog/projects-updates/nonprofit-fundraising-is-a-group-sport/</link>
		<comments>http://traversosantana.com/blog/projects-updates/nonprofit-fundraising-is-a-group-sport/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 21:33:38 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Projects & Updates]]></category>
		<category><![CDATA[CompassPoint]]></category>
		<category><![CDATA[Haas Jr.]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=662</guid>
		<description><![CDATA[Recently completed cover, highlight pages, and chart design for Haas Jr. foundation&#8217;s &#8220;UnderDeveloped&#8221; report. We wanted something bold, but also getting some humanity into the equation without resorting to stock photos. Ended up fun and accessible.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How a Web Design Goes Straight to Hell</title>
		<link>http://traversosantana.com/blog/observations/how-a-web-design-goes-straight-to-hell/</link>
		<comments>http://traversosantana.com/blog/observations/how-a-web-design-goes-straight-to-hell/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 21:21:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=658</guid>
		<description><![CDATA[Thought this comic was pretty funny, especially the verbatim quotes from the clients. From &#8220;The Oatmeal.&#8221;]]></description>
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		<title>5 Rules for Great Design Feedback</title>
		<link>http://traversosantana.com/blog/practices/five-rules/</link>
		<comments>http://traversosantana.com/blog/practices/five-rules/#comments</comments>
		<pubDate>Sat, 05 May 2012 15:28:00 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Practices]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=645</guid>
		<description><![CDATA[You&#8217;ve been here before: artwork has been set in front of you and you&#8217;ve been asked to respond. You struggle with the wide-open question, &#8220;What do you think?&#8221; But you don&#8217;t have to struggle to give great feedback if you keep in mind these five simple ideas: 1 &#8211; Stay in touch with your emotions [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Consistency vs. Coherence</title>
		<link>http://traversosantana.com/blog/practices/consistency-vs-coherence/</link>
		<comments>http://traversosantana.com/blog/practices/consistency-vs-coherence/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 20:57:46 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Practices]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=639</guid>
		<description><![CDATA[&#8220;But, similar to how molds are created to ensure that every component of a product is manufactured in exactly the same way, this consistency can become repetitive and doesn’t go far enough to create truly equitable relationships between people and the products and services that they use. It is better to strive for coherency, where [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Conference impressions</title>
		<link>http://traversosantana.com/blog/observations/conference-impressions/</link>
		<comments>http://traversosantana.com/blog/observations/conference-impressions/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:00:51 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[nonprofit day]]></category>
		<category><![CDATA[signage]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=590</guid>
		<description><![CDATA[The 24th annual Nonprofit Day 2011 conference hosted by CompassPoint at the Oakland Marriott was a wonderful gathering. Part edification and part celebration, Nonprofit Day is a chance to gather with other Bay Area folks who work in the nonprofit sector. The event is friendly, informal, and sincere. As part of the conference design team, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Blue Shield Foundation monographs</title>
		<link>http://traversosantana.com/blog/projects-updates/bsf-monographs/</link>
		<comments>http://traversosantana.com/blog/projects-updates/bsf-monographs/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 14:02:29 +0000</pubDate>
		<dc:creator>Paulette Traverso</dc:creator>
				<category><![CDATA[Projects & Updates]]></category>
		<category><![CDATA[Blue Cross]]></category>
		<category><![CDATA[Blue Shield]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[monographis]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=578</guid>
		<description><![CDATA[Four short booklets covering executive transitions for the healthcare sector. The challenge: unify four very different topics into a cohesive framework, yet give each its own angle. And rightly get the semantics of that angle for the title and topic. A secondary challenge: stay close to the client&#8217;s color palette, but not too close that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simplicity on purpose.</title>
		<link>http://traversosantana.com/blog/projects-updates/simplicity-on-purpose/</link>
		<comments>http://traversosantana.com/blog/projects-updates/simplicity-on-purpose/#comments</comments>
		<pubDate>Sat, 03 Sep 2011 23:41:18 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Projects & Updates]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=567</guid>
		<description><![CDATA[We&#8217;ve all seen them: 8.5 x 11&#8243; reports, running 24 pages with a lot of color photos of smiling children. And we&#8217;ve all tossed them aside with barely a glance.  We eschew that approach to the annual report. Instead we look for other ways of getting the message out. In this case, a big poster [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A Document is a Place</title>
		<link>http://traversosantana.com/blog/practices/a-document-is-a-place/</link>
		<comments>http://traversosantana.com/blog/practices/a-document-is-a-place/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 16:45:29 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Practices]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[documents]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=535</guid>
		<description><![CDATA[This statement by Bob Stein of The Institute on the Future of the Book in a recent Imprint story caught my eye: &#8220;I view the book as a place where readers congregate and the social aspect of reading is where we’re going.&#8221; Books are places? What? Took me a second to get what he meant. I&#8217;ve [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Icons for the RP Group</title>
		<link>http://traversosantana.com/blog/projects-updates/icons-for-the-rp-group/</link>
		<comments>http://traversosantana.com/blog/projects-updates/icons-for-the-rp-group/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 20:08:15 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Projects & Updates]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=523</guid>
		<description><![CDATA[Just completed a set of icons that will be used by the RP Group for various subprograms. As with all logo and icon projects, the connection to the parent identity is paramount. Websites, particularly, look terrible when stock icons or generic icons are added to an identity, but without a relationship to it. It&#8217;s no challenge to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Rules to Reverse the Email Spiral</title>
		<link>http://traversosantana.com/blog/practices/10-rules-to-reverse-the-email-spiral/</link>
		<comments>http://traversosantana.com/blog/practices/10-rules-to-reverse-the-email-spiral/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:33:17 +0000</pubDate>
		<dc:creator>Patrick Santana</dc:creator>
				<category><![CDATA[Practices]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://traversosantana.com/?p=512</guid>
		<description><![CDATA[We think these rules are so good, we&#8217;ve reprinted them directly from The Email Charter. 1. Respect Recipients&#8217; Time This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email will take to process. Even if it means taking more time at your end before sending. 2. Short [...]]]></description>
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		<slash:comments>0</slash:comments>
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