CompassPoint

• Identity
• Print

In 1999, the Support Center for Nonprofit Management decided it needed more than a new name. They needed a platform, a voice, and a new focus. Beginning that year, we began by helping them craft a new logo around their new name: CompassPoint. With a new "style guide" in hand, we began creating a series of publications around this new identity. The annual reports are their signature piece each year: a poster to inspire folks in the nonprofit sector, not just another run-of-the-mill 8.5 x 11" report.

We've helped them put their unique visual stamp on everything from brochures to HTML emails to buttons. Thirteen years later, it's still a great example of the value of a strong, working brand design.