What makes a logo ‘great’?

So what are the attributes of a great logo or mark? We think it boils down to five simple things: Read more

Daring to tell a story

We’ve just wrapped up design development on the third national survey of nonprofit leaders, Daring to Lead 2011. The challenges and opportunities presented in this project were expanded over earlier iterations in 2001 and 2006: full color printing has become cheaper, more storytelling expected in data visualization, and an expansive view of how to communicate a “report”. Read more

The evolution of a foundation

So we just finished this handsome book design for the Durfee Foundation. The job took a big turn after our first design – steering more towards formality and classicism. In the end, it has just the right tone, don’t you think? (after the link) Read more