Entries by Patrick Santana

Adding a email account in Apple Mail

/in /by

1. Open Apple Mail and choose menu  MAIL > ACCOUNTS…   2. Click the + symbol at bottom left of pane.   3. Click “Add Other Account” at bottom of list.     4. Enter the BlueAvocado email account info I sent you.     5. Change to POP (not IMAP) and make sure the […]

5 Rules for Great Design Feedback

/in /by

You’ve been here before: artwork has been set in front of you and you’ve been asked to respond. You struggle with the wide-open question, “What do you think?” But you don’t have to struggle to give great feedback if you keep in mind these five simple ideas:

Consistency vs. Coherence

/in /by

“But, similar to how molds are created to ensure that every component of a product is manufactured in exactly the same way, this consistency can become repetitive and doesn’t go far enough to create truly equitable relationships between people and the products and services that they use. It is better to strive for coherency, where […]

Blue Shield Foundation monographs

/in /by

Four short booklets covering executive transitions for the healthcare sector. The challenge: unify four very different topics into a cohesive framework, yet give each its own angle. And rightly get the semantics of that angle for the title and topic. A secondary challenge: stay close to the client’s color palette, but not too close that […]

A Document is a Place

/in /by

This statement by Bob Stein of The Institute on the Future of the Book in a recent Imprint story caught my eye: “I view the book as a place where readers congregate and the social aspect of reading is where we’re going.”