Adding a email account in Apple Mail

1. Open Apple Mail and choose menu  MAIL > ACCOUNTS…



2. Click the + symbol at bottom left of pane.



3. Click “Add Other Account” at bottom of list.




4. Enter the BlueAvocado email account info I sent you.




5. Change to POP (not IMAP) and make sure the other data fields are correctly entered.




6. Enter your “Send Mail” SMTP info (based on whatever your home internet provide has told you).




7. All done, the account is now in the list of mailboxes on Apple Mail.


Nonprofit fundraising is a group sport

The 2013 design for the William & Elise Haas Jr. Foundation, a report titled “UnderDeveloped.” We wanted something bold, but also including some humanity into the equation without resorting to stock photos. Something fun and accessible. Read more

cartoon graphic of client and designer

How a web design goes straight to hell

Extremely funny comic, especially the verbatim quotes from the clients. From “The Oatmeal.”

Read more

logo of Traverso Santana Design

5 Rules for Great Design Feedback

You’ve been here before: artwork has been set in front of you and you’ve been asked to respond. You struggle with the wide-open question, “What do you think?” But you don’t have to struggle to give great feedback if you keep in mind these five simple ideas: Read more

image of human figures

Consistency vs. Coherence

“But, similar to how molds are created to ensure that every component of a product is manufactured in exactly the same way, this consistency can become repetitive and doesn’t go far enough to create truly equitable relationships between people and the products and services that they use. It is better to strive for coherency, where the consistency that we’ve already described in our design is married with a system of meaning that people can believe in and choose to be a part of: the brand.

This belief comes from the brand, and tying the two together–interaction and brand–in a coherent system will facilitate experiences that are richer and lasting. We must create the brand pattern.”

—  How Do You Turn Pixels Into A Full-Blown Brand Experience?

Blue Shield Foundation monographs

Four short booklets covering executive transitions for the healthcare sector. The challenge: unify four very different topics into a cohesive framework, yet give each its own angle. And rightly get the semantics of that angle for the title and topic. A secondary challenge: stay close to the client’s color palette, but not too close that it looks like an in-house publication or official document from the Foundation or its subcontractor, CompassPoint. Read more

CompassPoint Annual Report 2011 - front side

Simplicity on purpose.

We’ve all seen them: 8.5 x 11″ reports, running 24 pages with a lot of color photos of smiling children. And we’ve all tossed them aside with barely a glance.  Read more

A Document is a Place

This statement by Bob Stein of The Institute on the Future of the Book in a recent Imprint story caught my eye:

“I view the book as a place where readers congregate
and the social aspect of reading is where we’re going.”

Read more

icon of "emerging issues"

Icons for the RP Group

Just completed a set of icons that will be used by the RP Group for various subprograms. Read more

screenshot of The Email Charter

10 Rules to Reverse the Email Spiral

We think these rules are so good, we’ve reprinted them directly from The Email Charter.

1. Respect Recipients’ Time
This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email will take to process. Even if it means taking more time at your end before sending.

2. Short or Slow is not Rude
Let’s mutually agree to cut each other some slack. Given the email load we’re all facing, it’s OK if replies take a while coming and if they don’t give detailed responses to all your questions. No one wants to come over as brusque, so please don’t take it personally. We just want our lives back!

3. Celebrate Clarity
Start with a subject line that clearly labels the topic, and maybe includes a status category [Info], [Action], [Time Sens] [Low Priority]. Use crisp, muddle-free sentences. If the email has to be longer than five sentences, make sure the first provides the basic reason for writing. Avoid strange fonts and colors.

4. Quash Open-Ended Questions
It is asking a lot to send someone an email with four long paragraphs of turgid text followed by “Thoughts?”. Even well-intended-but-open questions like “How can I help?” may not be that helpful. Email generosity requires simplifying, easy-to-answer questions. “Can I help best by a) calling b) visiting or c) staying right out of it?!”

5. Slash Surplus cc’s
cc’s are like mating bunnies. For every recipient you add, you are dramatically multiplying total response time. Not to be done lightly! When there are multiple recipients, please don’t default to ‘Reply All’. Maybe you only need to cc a couple of people on the original thread. Or none.

6. Tighten the Thread
Some emails depend for their meaning on context. Which means it’s usually right to include the thread being responded to. But it’s rare that a thread should extend to more than 3 emails. Before sending, cut what’s not relevant. Or consider making a phone call instead.

7. Attack Attachments
Don’t use graphics files as logos or signatures that appear as attachments. Time is wasted trying to see if there’s something to open. Even worse is sending text as an attachment when it could have been included in the body of the email.

8. Give these Gifts: EOM NNTR
If your email message can be expressed in half a dozen words, just put it in the subject line, followed by EOM (= End of Message). This saves the recipient having to actually open the message. Ending a note with “No need to respond” or NNTR, is a wonderful act of generosity. Many acronyms confuse as much as help, but these two are golden and deserve wide adoption.

9. Cut Contentless Responses
You don’t need to reply to every email, especially not those that are themselves clear responses. An email saying “Thanks for your note. I’m in.” does not need you to reply “Great.” That just cost someone another 30 seconds.

10. Disconnect!
If we all agreed to spend less time doing email, we’d all get less email! Consider calendaring half-days at work where you can’t go online. Or a commitment to email-free weekends. Or an ‘auto-response’ that references this charter. And don’t forget to smell the roses.