What makes a logo ‘great’?

So what are the attributes of a great logo or mark? We think it boils down to five simple things: Read more

Daring to tell a story

We’ve just wrapped up design development on the third national survey of nonprofit leaders, Daring to Lead 2011. The challenges and opportunities presented in this project were expanded over earlier iterations in 2001 and 2006: full color printing has become cheaper, more storytelling expected in data visualization, and an expansive view of how to communicate a “report”. Read more

The evolution of a foundation

So we just finished this handsome book design for the Durfee Foundation. The job took a big turn after our first design – steering more towards formality and classicism. In the end, it has just the right tone, don’t you think? (after the link) Read more

How much do you charge?

“How much will it cost? Do you have a nonprofit rate?” We get asked this all the time. People want to know if they can afford the price of a designer. It’s a fair question, and the answer is not what you’d think.

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Bound to change

Things change at the ‘speed of tech’. When we started designing back in the early 1980s, we used Xacto knives and waxers. By the start of the 1990s, we’d begun using desktop computers loaded with software from Quark and Adobe. And these basic software tools took us through the entire decade and into the start of the 2000s.  Read more

Sending artwork to a designer

Want to lower your design fees, speed up your project, and make your designers happy? Then provide artwork that’s already in a ready-to-use format. This simple act can achieve all three of these good things in one swoop. Here’s how:  Read more