screenshot of The Email Charter

10 Rules to Reverse the Email Spiral

We think these rules are so good, we’ve reprinted them directly from The Email Charter.

1. Respect Recipients’ Time
This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email will take to process. Even if it means taking more time at your end before sending.

2. Short or Slow is not Rude
Let’s mutually agree to cut each other some slack. Given the email load we’re all facing, it’s OK if replies take a while coming and if they don’t give detailed responses to all your questions. No one wants to come over as brusque, so please don’t take it personally. We just want our lives back!

3. Celebrate Clarity
Start with a subject line that clearly labels the topic, and maybe includes a status category [Info], [Action], [Time Sens] [Low Priority]. Use crisp, muddle-free sentences. If the email has to be longer than five sentences, make sure the first provides the basic reason for writing. Avoid strange fonts and colors.

4. Quash Open-Ended Questions
It is asking a lot to send someone an email with four long paragraphs of turgid text followed by “Thoughts?”. Even well-intended-but-open questions like “How can I help?” may not be that helpful. Email generosity requires simplifying, easy-to-answer questions. “Can I help best by a) calling b) visiting or c) staying right out of it?!”

5. Slash Surplus cc’s
cc’s are like mating bunnies. For every recipient you add, you are dramatically multiplying total response time. Not to be done lightly! When there are multiple recipients, please don’t default to ‘Reply All’. Maybe you only need to cc a couple of people on the original thread. Or none.

6. Tighten the Thread
Some emails depend for their meaning on context. Which means it’s usually right to include the thread being responded to. But it’s rare that a thread should extend to more than 3 emails. Before sending, cut what’s not relevant. Or consider making a phone call instead.

7. Attack Attachments
Don’t use graphics files as logos or signatures that appear as attachments. Time is wasted trying to see if there’s something to open. Even worse is sending text as an attachment when it could have been included in the body of the email.

8. Give these Gifts: EOM NNTR
If your email message can be expressed in half a dozen words, just put it in the subject line, followed by EOM (= End of Message). This saves the recipient having to actually open the message. Ending a note with “No need to respond” or NNTR, is a wonderful act of generosity. Many acronyms confuse as much as help, but these two are golden and deserve wide adoption.

9. Cut Contentless Responses
You don’t need to reply to every email, especially not those that are themselves clear responses. An email saying “Thanks for your note. I’m in.” does not need you to reply “Great.” That just cost someone another 30 seconds.

10. Disconnect!
If we all agreed to spend less time doing email, we’d all get less email! Consider calendaring half-days at work where you can’t go online. Or a commitment to email-free weekends. Or an ‘auto-response’ that references this charter. And don’t forget to smell the roses.

 

What makes a logo ‘great’?

So what are the attributes of a great logo or mark? We think it boils down to five simple things: Read more

Daring to tell a story

We’ve just wrapped up design development on the third national survey of nonprofit leaders, Daring to Lead 2011. The challenges and opportunities presented in this project were expanded over earlier iterations in 2001 and 2006: full color printing has become cheaper, more storytelling expected in data visualization, and an expansive view of how to communicate a “report”. Read more

The evolution of a foundation

So we just finished this handsome book design for the Durfee Foundation. The job took a big turn after our first design – steering more towards formality and classicism. In the end, it has just the right tone, don’t you think? (after the link) Read more

How much do you charge?

“How much will it cost? Do you have a nonprofit rate?” We get asked this all the time. People want to know if they can afford the price of a designer. It’s a fair question, and the answer is not what you’d think.

Read more

Bound to change

Things change at the ‘speed of tech’. When we started designing back in the early 1980s, we used Xacto knives and waxers. By the start of the 1990s, we’d begun using desktop computers loaded with software from Quark and Adobe. And these basic software tools took us through the entire decade and into the start of the 2000s.  Read more

Sending artwork to a designer

Want to lower your design fees, speed up your project, and make your designers happy? Then provide artwork that’s already in a ready-to-use format. This simple act can achieve all three of these good things in one swoop. Here’s how:  Read more