https://traversosantana.com/wp-content/uploads/2011/10/Screen-Shot-2011-10-04-at-6.53.39-AM.png 805 624 Patrick Santana https://traversosantana.com/wp-content/uploads/2015/07/tsd-horiz-2.png Patrick Santana2011-10-04 07:02:292015-07-03 10:45:19Blue Shield Foundation monographs
Blue Shield Foundation monographs
Four short booklets covering executive transitions for the healthcare sector. The challenge: unify four very different topics into a cohesive framework, yet give each its own angle. And rightly get the semantics of that angle for the title and topic. A secondary challenge: stay close to the client’s color palette, but not too close that it looks like an in-house publication or official document from the Foundation or its subcontractor, CompassPoint.