Tag Archive for: Blue Cross

Blue Shield Foundation monographs

Four short booklets covering executive transitions for the healthcare sector. The challenge: unify four very different topics into a cohesive framework, yet give each its own angle. And rightly get the semantics of that angle for the title and topic. A secondary challenge: stay close to the client’s color palette, but not too close that it looks like an in-house publication or official document from the Foundation or its subcontractor, CompassPoint. Read more