Tag Archive for: identity

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5 Rules for Great Design Feedback

You’ve been here before: artwork has been set in front of you and you’ve been asked to respond. You struggle with the wide-open question, “What do you think?” But you don’t have to struggle to give great feedback if you keep in mind these five simple ideas: Read more

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Consistency vs. Coherence

“But, similar to how molds are created to ensure that every component of a product is manufactured in exactly the same way, this consistency can become repetitive and doesn’t go far enough to create truly equitable relationships between people and the products and services that they use. It is better to strive for coherency, where the consistency that we’ve already described in our design is married with a system of meaning that people can believe in and choose to be a part of: the brand.

This belief comes from the brand, and tying the two together–interaction and brand–in a coherent system will facilitate experiences that are richer and lasting. We must create the brand pattern.”

—  How Do You Turn Pixels Into A Full-Blown Brand Experience?

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Icons for the RP Group

Just completed a set of icons that will be used by the RP Group for various subprograms. Read more

Tag Archive for: identity